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With multiple ways to go programmatic, 
why choose just one?

C1X blends the approaches of premium direct and auction based advertising with data science to achieve the perfect mix for you. 

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Search & Discover

With over 2000 available sites of premium content across the globe, C1X provides an exploratory tool to search across video, mobile, display and native ad formats. Available audience segments, demographic and geographic targeting can be overlaid upon ad unit or package selections included in campaigns. Finally before submitting the media plans to multiple publishers at once, availability of inventory can be checked to ensure sufficient supply to meet performance goals.
  • Goal driven, data science based campaign planning and execution
  • First look audience discovery technology
  • Hybrid Buying - RTB and Premium Direct on the same order
  • Multiple publishers' inventory in a single plan
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Maximize the Value of Your Inventory 

C1X uses complex data-science to help publishers improve sales of their supply, through optimal utilization of consumer data, audience and supply forecasting tools, and media selling automation.
  • Integration with publisher ad server to present all sites and ad units to potential buyers.
  • Data Enrichment - Ability to offer and price first party and third party data for audience targeting.
  • Selling tools - such as the Price Negotiator, Packaging and Site / Ad Unit Preview - to make it easier for buyers to purchase what you want to sell.
  • Forecasting tools enabling better estimation of yield for sites.

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