Premium Publishers with Targeted Audiences

  • Detailed audience size and availability forecasting.
  • Partnered with most DMPs for expansive reach.
  • Header Tag integrations with many publishers (first look at users).

Hybrid Buying

  • Purchase RTB and PremiumDirect on the same media plan.
  • Easily optimize to the best performing tactic.
  • Leverage combined premium direct and RTB supply for sophisticated retargeting campaigns.

Private Market Place Without a Deal ID

  • Exclusive deals created without additional integrations.
  • Easily optimize to the best performing tactic.

First Look Audience Through Header Bidding

  • Identify and buy the audience that you want on the sites that you want with confidence that they will deliver.
  • No ambiguity on the possible sites the campaign will run.

Simple Direct IO Process

  • One IO for all publishers and tactics on a plan.
  • Quick approval process from planning to running.

Transparent Cost & Inventory

  • See exactly what the inventory, targeting, and data is.
  • Buy only what you need.

Media Plan Generator

Powered by the Hybrid Engine

 

Advertising technology should make your life easier, not harder. The Media Plan Generator (MPG) tool enables buyers customized media planning recommendations across the wide host of C1X premium publishers and formats. Using data-science, media plans are produced based on media buyers branding and/or direct response goals, with optimized budget and impression distribution across direct publisher sites, private market places, and exchanges.

 

 

Audience

Audience Discovery

Whether the goal is reach or conversions, knowing where and when to touch your target is key. Audience Discovery helps marketers review options to reach their target audience on premium sites. The C1X Forecast feature lets the buyer know how much of their audience can be touched in a specified timeframe guaranteed by first look header bidding. It's Audience. Guaranteed.